This is just so, so wrong. But then again, I still can't get used to the designated hitter thing after 30 years.

Spider-Man 2 Swings Into Ballparks

During Spider-Man(R) 2 Weekend, which has been scheduled during a segment
of the 2004 Major League Baseball Interleague Play schedule, ballparks will
feature in-park and on-field Spider-Man(R) signage

What happens when they want to do "Passion" weekend - will they put a big cross on the infield? Or maybe if there's a war movie to pitch, they can paint the baseballs to look like grenades and have humvees bring in the relief pitchers from the bullpen.

I wonder what George Will has to say about this. Thanks to Drudge for the links.

UPDATE: Looks like someone came to their senses.

Spider-Man Web of Ads Unravels

Columbia, which is releasing the "Spider-Man 2" movie on June 30, had monitored polls on AOL and ESPN.com yesterday showing that fans were overwhelmingly against the idea of commercial endorsements on bases during the games, Geoffrey Ammer, president of worldwide marketing for the Columbia TriStar Motion Picture Group, said.

"Fans were saying, 'Whoa!' " he said.