Amazon has set up a special page where you can donate directly to the American Red Cross and at the same time watch the total amount of donations and donees. You can refresh every few seconds and watch the numbers go up and up.

At about midnight EST there are 15,531 donees giving $770,209. That averages about $50 apiece.

UPDATE: At 9AM EST there are 22,000 donees giving $1,138,000.

UPDATE 2: At 4:30PM EST there are 44,000 donees giving $2,521,000