Thursday, July 06, 2006

The Israeli cafe chain Aroma opens the doors to its first international branch this weekend, on Wooster Street in New York's trendy Soho district.

"I believe that we have a different style to our competition here," said Berman when asked how Aroma would fair against existing coffee shops such as Starbucks. "We have worked hard to develop our style, the coffee is gourmet and the food is all fresh and healthy. Starbucks does not have a kitchen, they serve mostly ready made cakes.


"I think our concept - fast food but with an elegant, healthy and sophisticated presentation - will give us the edge.


For the life of me I can't find an Israeli website for Aroma.


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Nine months ago, Israel forcibly removed all the Jewish settlers in Gaza.  One of the main arguments against the Israeli settlements, was that 8,000 Jews lived in 40 percent of the land and 1.3 million Palestinians were relegated to the other 60%.  Today, the Israeli army retook three of the abandoned, EMPTY settlements.  EMPTY?!?  Didn't Israel leave these places because the Paelstinians wanted them so badly that they killed for it?  Isn't someone responsible for not getting the Palestinians to spread out a little now that the land available to them has increased by two-thirds?


If Israel ever falls, this is the precursor to the greatest mystery of the future - Palestinians will never move "back" to pre-1967 Israel because no one really wants the land anyway - they just want to get rid of the Jews and will be more than happy to remain where they are now.

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