Wal-Mart Targeting Upscale Shoppers
PLANO, Texas (AP) -- Wal-Mart Stores Inc. has overcome its rural roots and downscale image to attract affluent shoppers, but executives admit that many of those well-heeled consumers come only for cheap groceries and steer clear of the other merchandise.
In its boldest effort yet to target upscale shoppers, the nation's largest retailer is opening a new store this week with an expanded selection of high-end electronics, more fine jewelry, hundreds of types of wine ranging up to $500 a bottle, and even a sushi bar.
Wal-Mart says it won't duplicate this format anywhere else. But if plasma TVs, microbrewery beer and fancy balsamic vinegar sell in Plano, those items could be added to stores in other affluent communities.
I´ll probably check out the store this weekend - it´s just a few minutes from my house. We´ll have a lot to stock up after coming back from vacation, although I doubt that sushi or a high-def TV will be in our shopping cart.
More local reporting here and here.
1 comment:
Pretty cool. No electronics section at the local Central Market, and we don´t have HEB anythings ¨up north¨ in Dallas.
You may laugh, but the Super Target across the street from the new Wal-Mart is actually a pretty pleasant place to shop. Moreso than the regular Wal-Mart.
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