The NY Times has an article about the Alexis Keller, the Swiss man who helped create the forum for the creation of the Geneva Accord. The initial seed money that was used to sponsor, and now advertise the Accord comes from his father Pierre Keller.

The senior Mr. Keller is a former Vice President and current honorary assembly member of the International Committee of the Red Cross (ICRC). The ICRC does not recognize Israel's Magen David Adom for the following reason:

"The Movement's statutes list criteria for recognition, one of which is the use of a protective emblem authorized by international law (the Geneva Conventions) – a red cross or a red crescent. The MDA does not wish to use either of these."